You Xu (Yoyo) is a designer with a strong background in branding, graphic design, and UI/UX, driven by a deep interest in art, user experience, and AI. With over three years of experience, she has worked both in-house and in agencies, including developing cohesive brand identities, designing intuitive digital products, and crafting engaging marketing visuals. Her expertise lies in blending creativity with user-centered design principles to create visually compelling and functional experiences. Currently, she is the lead designer at Boundary Crossing Collective and a research volunteer at CRAIEDL lab, exploring how AI ethics will impact our decision-making in design.
Yoyo Xu is pursuing a Master's in Digital Transformation and Innovation at the University of Ottawa. She is passionate about emerging technologies, she continuously explores new tools and methodologies to push the boundaries of design, aiming to create meaningful and impactful digital experiences.